Dmr | Lte | 2021-10-08

Caltta Unveils Global Ambition in PMR

Source: The Critical Communications Review | Gert Jan Wolf editor

In the second edition of CCNow! (Critical Communications Now) Caltta and partners from the UK and The Netherlands explain on how the company plans to expands its radio communications business into Europe.

In this episode of the CCNOW! series, that was recorded in late Sep 2021, together with Radio China, editor in chief Gert Jan Wolf trys to find out more on the renewed market approach of Caltta. Caltta's global ambition to become a champion within the PMR industry is quite clear but how do they plan to enter the European market, with what kind products & services and how will they support their partners in the UK, Ireland, The Netherlands and Belgium, for example?

My research starts with Jesse Louis from Radio China (our partner in the CCNOW! series) who talks about his past experience with the company, followed by a discussion with FAN ZHU (Product & Marketing Director), Leo Li (Director of Caltta Overseas) and Chief Representative of Europe & Turkey, Steve Shen.

But just an interview with only Caltta Technologies representatives didn't satisfy for the full 100%. In order to find out more about the EU market approach from Caltta through it's distributor base and to know how serious we can take the new Caltta approach, other interviews with Andrew Hyde (Sales Director of JustCom Distribution) and Lucien De Groot (CEO at WNCS BV) were conducted.