Zebra Technologies Brings Global Partner Teams Together to Strengthen Strategic Alliances

Zebra Technologies has reunited its Global Partners team for the first in-person gathering in five years, bringing together colleagues from multiple regions and business functions to align strategy and strengthen cross-team collaboration.

The gathering convened representatives from Global Partners, Sales Engineering, Marketing, Finance, and Legal, providing a platform to share regional priorities, discuss partner strategies, and identify customer opportunities across the company's global ecosystem. Organisers emphasised that the week was designed not as a step away from day-to-day operations, but as a direct investment in the business and its strategic direction.

As part of the programme, the team met with representatives from Salesforce, where discussions centred on the future of retail technology and the role of AI-driven tools in shaping next-generation customer and associate experiences. The session offered both organisations an opportunity to explore ongoing areas of partnership and potential collaboration.

Beyond the formal agenda, participants noted that informal conversations proved equally valuable, helping to build the trust and relationships that underpin effective cross-regional collaboration. According to those involved, the strongest partnerships are built not through technology alone, but through alignment, shared understanding, and a joint commitment to delivering better outcomes for partners and customers.

Zebra Technologies indicated that the insights and relationships developed during the gathering will inform its partner strategy in the months ahead, as the company continues to expand its global partner ecosystem across retail, healthcare, manufacturing, warehouse, and transportation and logistics sectors.