Messaging  |  2020-07-29

APCO Worldwide selects Everbridge critical event management (CEM) solution to mitigate impact of COVID-19 and other critical events on its clients and workforce

Source: Everbridge
Curated by: Gert Jan Wolf - Editor-in Chief for The Critical Communications Review

Everbridge, Inc., the global leader in critical event management (CEM), announced that APCO Worldwide, one of the world’s largest independent global reputation and crisis communications advisories, selected Everbridge’s CEM solution to help anticipate and mitigate new and emerging global threats to its workforce and operations against critical events including the ongoing COVID-19 pandemic. APCO Worldwide will deploy the Everbridge CEM solution throughout its global enterprise spanning 30 locations across more than 20 countries, including major business, financial, political and media capitals throughout the Americas, Europe, the Middle East and Asia Pacific regions. APCO will use the Everbridge solution to help safeguard its employees and maintain operational resilience in an increasingly complex environment.

APCO and Everbridge will also provide a combined crisis and reputation management offer which includes the Everbridge CEM software-as-a-service (SaaS) solution and APCO’s deep expertise in crisis communications and reputation management. The joint offering will help businesses and governments accelerate their ability to diagnose threats and manage their reputations and communications to foster consumer safety and trust.