Tetra | 2013-05-27

Sepura Appoints Cragg President for North America

Source: The Critical Communications Review | Gert Jan Wolf editor

Guy-Franck Nakach, Senior Vice President Sales and Marketing for Sepura, commented: "The North American market is steadily showing a growing interest in TETRA. In appointing an established and very experienced senior executive such as Steve, we demonstra

Sepura is delighted to announce the appointment of Steve Cragg as President of Sepura North America.

With over 20 years of industry experience, Steve joins Sepura from Tait Communications, where for the last 5 years he held the role of President of the Americas region.  Prior to this, Steve headed up the Africa, Middle East and Latin America markets for Tait.  Steve was instrumental in guiding the transformation of Tait into an industry leader in the provision of radio solutions to the public safety and utilities sectors.

Guy-Franck Nakach, Senior Vice President Sales and Marketing for Sepura, commented: "The North American market is steadily showing a growing interest in TETRA.  In appointing an established and very experienced senior executive such as Steve, we demonstrate our full commitment to a long term engagement in one of our most strategically important markets".

"In addition, we are partnering with some of the most competent, expert and knowledgeable reseller organisations in the region to spearhead the distribution and deployment of our product offering within our target market sectors. This also means that we will be able to provide our North American customers with reliable local support throughout the sales cycle and beyond."

Steve Cragg added: "These are very exciting times for a variety of market sectors in North America; last year's approval for the use of TETRA in the US and the recent TETRA contract awards in Canada will undoubtedly generate further opportunities for this technology and its vendors.  Users in the region have long been seeking the benefits provided by a genuinely open standard such as TETRA and I am confident that Sepura's comprehensive offering will continue to find an eager audience ready to embrace the unique digital dividends that TETRA offers."

Source: Sepura