peicom Appoints new Managing Director and Relocates Company HQ
peicom GmbH today announced the appointment of Malte Krautwald as the new Managing Director. Together with Peter Stroetmann, who will continue to act as Managing Director, Krautwald will be responsible for the strategic direction and operational management of the company. At the same time, the company headquarters have been relocated to Osnabrück.
Krautwald is a qualified industrial clerk and business economist. He completed a Bachelor of Arts in Business Administration at Münster University of Applied Sciences and a Master in Sales Management at the FOM University of Applied Sciences. He has been with the company for over four years as Director Sales & Marketing and has made a significant contribution to the further development of peicom’s corporate strategy over the last one and a half years as a member of the management team. With his experience and understanding of the industry, he will drive the further development of peicom and the implementation of forward-looking projects. His focus will be on strengthening the company’s innovative power and providing new impetus for growth.
Developing employees further
Krautwald succeeds Reinhard Kromer-von Baerle, who is leaving peicom. In addition to his role as Chief Industrial Officer of peiker Holding, Kromer-von Baerle will in future concentrate on the further development of international sales of peiker products as a Board Member of peiker International Inc. in the USA. Krautwald is an example of how the peiker family group of companies promotes young talent and gives them targeted responsibility. His development within peicom shows that targeted support and trust in committed employees not only promote individual careers, but also contribute to the long-term success of the company.
Peter Stroetmann emphasizes the importance of this reinforcement:
“With Malte, we are gaining an experienced manager who fits in perfectly with our corporate culture. Together, we will further expand our position in the market.”
Krautwald says:
“peicom stands for innovation, dynamism and customer proximity. I would like to use my experience in sales to further develop our team. Customer requirements are my top priority. I am looking forward to actively shaping the future of the company.”
Forward-looking employer
At the same time, peicom’s official headquarters were relocated from Bad Homburg, the headquarters of peiker Holding, to the existing site in Osnabrück for strategic reasons. This move underlines the importance of the Osnabrück site and serves to further optimize the company’s processes. The relocation also strengthens peicom’s position as an important employer in the Osnabrück region and the wider Münster area.
peicom GmbH, based in Osnabrück, is a company owned by the Peiker family, which has been synonymous with communication for over 75 years. The 20-strong team supports its European customers in the stationary retail trade in the areas of communication and security. By combining standard products with in-house developments, peicom offers individual solutions for a wide range of applications. This includes an all-round carefree package – starting with analysis discussions and roll-out through to after-sales. Activities focus on the digitalization and networking of stores. This includes IoT solutions, such as connecting machines or sensors to a specially developed ecosystem for professional communication. At the same time, peicom has established another mainstay for communication in leisure sports by integrating peiker CEE GmbH as a brand last year.
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