City of Los Angeles deploys Everbridge to enhance NotifyLA emergency alert program

-Everbridge, Inc., today announced the large-scale deployment of its Mass Notification product as part of a major overhaul of the City of Los Angeles’ NotifyLA emergency alert program. With a city population of approximately 4 million residents – the third most populous city in North America – NotifyLA is Los Angeles’ official source for critical information about emergencies and city services. Among the many new features added to the system is a more robust Wireless Emergency Alerts (WEA) capability, supported by Everbridge. WEA is a federal system that can loudly buzz and message every mobile phone within range of the City’s cell towers, whether or not those phones are enrolled in the NotifyLA program. During flash floods and mudslides impacting Southern California, Los Angeles used WEA to notify residents in the path of the powerful storms. The new enhancements give the City more control over testing, targeting, and deploying the alerts for future incidents, including earthquakes and wildfires.

The upgrade leveraging Everbridge Mass Notification also gives Los Angeles the ability to create Incident Zones, which provide instant alerts to people who enter an active area where a critical event is currently underway. If a beach area is experiencing dangerous rip tides, for example, geotargeted alerts can be activated for the duration of the hazardous conditions and sent to people as they enter that zone. Alternatively, if there is a hazardous spill on a roadway, instructions can be sent directly to mobile devices approaching the scene until the situation is resolved.

https://www.everbridge.com/newsroom/article/everbridge-acquires-nc4/