Messaging | 2022-01-26

PowerSchool to Acquire Kinvolved for Critical Messaging and Communication Solution

Source: The Critical Communications Review | Gert Jan Wolf editor

By adding Kinvolved’s industry-leading two-way communication, attendance, and engagement technology to PowerSchool, schools and districts will benefit from stronger collaboration.

PowerSchool, the leading provider of cloud-based software for K-12 education, has signed a definitive agreement to acquire Kinvolved, a leading provider of K-12 communications, attendance, and engagement solutions supporting over 250,000 students and used within three of the top four school districts in the U.S. Adding Kinvolved’s leading communication engine to PowerSchool’s Unified Home solution will enable schools and districts to strengthen and simplify overall communications and notifications between school and home to increase engagement and help reduce absenteeism.

“Collaboration between teachers, parents, and students is one of the most important aspects of an effective education, and we know it’s a top priority for our customers to have efficient, centralized notifications and communications integrated with PowerSchool,” said Hardeep Gulati, CEO of PowerSchool. “We look forward to welcoming Kinvolved to our PowerSchool team, and together making a bigger impact on improving student engagement and outcomes.”

Recent research from the National Education Association shows how crucial parents and families are to the education and growth of students, as support from the home directly increases student attendance and academic outcomes. Ongoing COVID-related disruptions have also increased the importance of schools being able to communicate time-sensitive updates to parents and families no matter where they are or the language they speak. The return to in-person and hybrid instruction saw a dramatic increase in chronic absenteeism, defined as missing 10 percent or more of the time, with some districts reaching rates as high as 40%. Student absences also have a direct and negative impact on available budget for schools and districts, and recently accounted for $10.7 billion in lost annual funding.

The combination of PowerSchool and Kinvolved will allow schools and districts to centralize communication tools and attendance data with leading teaching and learning solutions to help address chronic absenteeism and strengthen engagement between home and school. Adding Kinvolved to existing PowerSchool solutions benefits educators, students, and their families in multiple ways:

  • Deliver targeted mass communications: Recent disruptions to teaching and learning have made timely updates to families more important than ever. Kinvolved helps expedite the delivery of time-sensitive school, district, and class communications via text message, email, and voice call.
  • Personalize 2-way communications: Increasing collaboration between schools and homes is a priority for most schools and districts. With Kinvolved, educators can support equity and increase accessibility for all parents with individualized two-way communications that can instantly be translated into more than 80 languages.
  • Raise attendance: Studies show that increased family engagement is directly correlated to improved attendance and student outcomes. Kinvolved’s digital attendance/engagement postcards provide administrators with a simplified approach to improving attendance with built-in reporting for deliverability and open rates that support a more efficient and data-driven approach to managing attendance-based interventions.

Further integration with PowerSchool: As a partner since 2019, Kinvolved already integrates with PowerSchool’s industry-leading student information system (SIS). Our users can also expect additional embedded and seamless integrations with PowerSchool SIS, Schoology Learning, and other products.

“The issues Kinvolved has championed for a decade rapidly accelerated to the top of districts’ priority lists as a result of the pandemic — the importance of positive school-home relationships, and their impacts on student attendance,” said Miriam Altman, Kinvolved CEO and Co-founder. “This acquisition provides the ideal and timely opportunity for PowerSchool and Kinvolved to join forces in providing proven, equitable solutions to these pressing challenges now and into the future.”

PowerSchool and Kinvolved will continue to operate separately until an official close has been announced. The transaction is expected to close in PowerSchool’s first fiscal quarter and will be funded with cash on hand.