Messaging | 2020-12-16

The Pink Pager – A Tribute to our Heroines in the Fire and Rescue Services

Source: The Critical Communications Review | Gert Jan Wolf editor

With the campaign #togetherstrong Swissphone gives women of fire brigade and rescue services the recognition they deserve.

For every pink or red s.QUAD pager sold, Swissphone will donate 5 Euro to Pink Ribbon, an organisation that fights breast cancer. Why? Because, together we are stronger and save lives. The campaign under the hashtag #togetherstrong runs from now until the end of March 2021.

With the campaign #togetherstrong Swissphone gives women of fire brigade and rescue services the recognition they deserve. Swissphone also thanks the partners, family and friends who support them and who have their backs. With this campaign we want to give heroines and heroes a platform and to motivate all those involved in the community service – whether in the fire brigade, ambulance service or other first responders – to share their thoughts on Instagram with Swissphone: What does #togetherstrong mean to them and where do they experience the guiding idea #togetherstrong in their unit? Among the contributions with the hashtags #swissphone and #togetherstrong we raffle three pink pagers: Winners are those who have the most likes under these two hashtags by 31 March and follow Swissphone on Instagram.

Swissphone Pink PagerFor every pink or red s.QUAD pager sold, Swissphone will donate 5 euros to the organisation Pink Ribbon, which is committed to the early detection of breast cancer. The promotion applies to the two models s.QUAD X35 and s.QUAD Voice. Swissphone does not add a surcharge for special colours. Housings in pink or red can be ordered and exchanged via a Swissphone dealer separately (prices according to the spare parts price list). In this case, there is no donation of 5 euro.

The limited-edition pink pager is available as long as stocks last.

All details on the campaign: https://www.swissphone.com/together-strong-pager-alerting/




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