Teltronic Refreshes its Visual Identity
The company, which celebrates its 50th anniversary in 2024, accompanies its evolution towards broadband technologies by modernising its logo.
Today, Teltronic announced that the company has updated its visual identity. In observance of its 50th anniversary in 2024, Teltronic has made the strategic decision to revitalize its graphic identity through a logo revision that incorporates contemporary typography, design, and color palette.
With a fifty-year history in designing, manufacturing, and installing communications systems for sectors including public safety, emergency services, and mass passenger transportation, Teltronic continues to adapt to the rapid pace of this technological revolution at a time when the critical communications industry is undergoing a pivotal moment with the introduction of broadband.
Since our foundation we have been a benchmark in R&D, our products have always been at the technological forefront, we have been preparing and working for years to offer the most cutting-edge solutions on 4G and 5G technology... and we wanted all this to be reflected in our logo; the aim is to show what Teltronic is today: a company with the most complete and technologically advanced portfolio in the sector, and an experienced team with the capacity to respond to the communication needs of its customers,
according to Marta Fontecha, the company's Marketing Director.
By adopting this approach, Teltronic aligns its new technological strategy with a contemporary graphic identity that pays homage to its heritage while striving to preserve its current level of market recognition. Consequently, the brand's traditional triangles have been consolidated into a solitary triangle; the typography of the logo has been rendered more legible, polished, and lucid; and while blue continues to be the official corporate color, it has been updated to encompass more modern undertones.
Midway through the 1990s, at the dawn of a new era associated with the advancement of digital radio technology, the previous logo was conceived. At this moment, the organization is linked to broadband deployment in the critical communications sector by means of this new 50th anniversary design.
