LRAD Corporation announces rebranding to Genasys

Source: Genasys

LRAD Corporation, a critical communications company, today announced it is rebranding as Genasys™ Inc (Genasys), aligning the Company’s identity with its leading, connected critical communications systems that empower all levels of domestic and international government and business to effectively manage critical situations and help save lives. “Over the span of its 27-year history, LRAD and its industry-leading long-range communication systems have developed an exceptional reputation across public safety, defense, law enforcement and commercial sectors,” said Richard S. Danforth, Chief Executive Officer of Genasys. “With our expanded product portfolio that addresses significant business opportunities in larger markets, it is timely for us to rebrand the Company based on our unified, integrated hardware and software platform for a world that’s evolved from limited, siloed information to one that is increasingly connected.”

In addition to the integration of LRAD voice hardware products with Genasys software, the Genasys platform includes Critical Communications as a Service (CCaaS) mobile mass messaging and integrated solutions for business and public safety. LRAD hardware systems are integral to the Company’s unified platform, particularly for public safety, defense, law enforcement and critical infrastructure applications.